We build systems that free the leader
If you’re buried in business, no one’s holding the vision
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Strategic partnership and growth focused advisory for founders, executives, and visionaries leading at scale.
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Short-form containers to re-calibrate the model, the executive, or the mission, individually or with your team.
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Financial systems rooted in clarity and growth. Bookkeeping & Fractional CFO Services.
Who we’re built for
Leaders & culture shifters
Bold founders, public figures, and operators navigating vision, velocity, and visibility—all at once.
The growth is real—but so is the pressure it puts on you, your team, and your structure.
Decision-makers in motion
Goal-focused visionaries
When you are a CEO or visionary that will stop at nothing, every move matters. You need clarity without noise and strategic advisory that will drive huge growth.
SELECT CLIENTS
The strategist behind the structure
ABOUT THE FOUNDERDee Keller is a trusted advisor to founders, visionaries, public figures, and cultural shapers whose work carries weight—internally and globally.
A former CFO and operational strategist, she brings decades of experience in financial clarity, structural design, and conviction-led execution. Her approach integrates identity and infrastructure, supporting visionaries in building systems that hold both their ambition and their integrity.
From tech founders to attorneys, real estate leaders to artists—Dee partners with culture shifters building lives and legacies, not just companies.
Your vision was never the problem.
OUR PHILOSOPHYSometimes it’s the system. Sometimes it’s the structure. Most often, it’s the way decisions are made—or avoided.
We locate the bottleneck and build around you so scale becomes dependable.
